Product Development
From idea to working product
We accompany you through the entire cycle: from validating technical viability to launching and iterating. For founders who want to build right from the start.
The Challenge
Building a product is harder than it looks
We've seen products fail. We know what to avoid.
The difference between a product that works and one that doesn't is rarely the idea. It's usually the technical execution.Early technical decisions matter
Choosing the wrong stack, architecture, or initial approach can cost you months of rework.
Speed without direction is noise
Shipping features fast doesn't help if you're not building what your users need.
Scaling isn't just growing
A product that works with 100 users can collapse with 10,000 if it's not prepared.
How We Help
Everything you need to build your product
We come in where we can add the most value, from technical strategy to implementation.
Technical Validation
We analyse whether your idea is technically viable, what building it entails, and what the risks are.
Product Architecture
We design the technical structure that will support your product today and when it scales.
MVP Development
We build the first functional version, focused on validating key business hypotheses.
Iteration & Evolution
We develop new features based on data and real user feedback.
CTO as a Service
For non-technical founders: we act as your trusted technical team.
Scale Preparation
When the product validates, we prepare the infrastructure and code for growth.
How We Work
The product development process
Discovery
We understand your vision, the problem you're solving, who your users are, and what you've learned so far.
Technical Definition
We propose stack, architecture, and technical roadmap. We explain the options and their implications.
Focused MVP
We build the minimum version that allows you to validate your main business hypothesis.
Launch & Measurement
We put the product in the hands of real users. We instrument to learn.
Data-Driven Iteration
We develop, measure, learn. Each sprint brings the product closer to what users need.
Who It's For
We work with founders and product teams
We're not for everyone. And that's fine.
Non-technical founders
Who have a clear vision of the problem but need a trusted technical partner.
CTOs who need reinforcement
Who have the vision but not the team to execute at the pace the business requires.
Companies launching new products
Who want to explore new business lines without distracting their core team.
Startups in scale phase
Who need to prepare their product for growth without accumulating technical debt.
FAQs
Questions about product development
At what stage of the product can you help?
From the initial idea to the product in production. We can come in when there's only a business hypothesis, when there's already a prototype, or when you need to scale something that works.
Do you work with early-stage startups?
Yes, if they have clarity about the problem they're solving and the resources to build a first viable product. We're not the cheapest option, but we are one of the most efficient for avoiding costly mistakes.
Can you be the complete technical team?
Yes. We act as external CTO and development team for non-technical founders. We can also reinforce existing teams or work alongside your CTO.
What if I already have code but need help?
We do an honest assessment of what you have. Sometimes it makes sense to build on it. Sometimes it's better to start fresh. We give you our technical opinion without hidden agenda.
How is the collaboration structured?
It depends on the phase. It could be a closed project for the MVP, continuous collaboration for iteration, or a reinforcement model for high-demand moments.
Related Services
You might also be interested in
Depending on your situation, another of our services might be a better fit.
If you have a specific problem to solve and need a concrete technical solution, not a complete product.
If you already have a team and product but need temporary senior reinforcement for a critical phase.
Have a product idea you want to build right?
Tell us what stage you're at and what you need. We'll give you our honest view on how to move forward.